Airtel Nigeria has crashed cost of data service by 100 per cent for its
subscribers in a new campaign aimed at increasing subscription and
driving internet usage and penetration.
As part of the benefits,
customers receive instant data bonuses on activation of smart devices
with100 per cent bonus on data recharge and 25 per cent discount on
Microsoft Lumia 535 smartphone purchased at any of its stores across
Nigeria.
Customers who buy any smart device and activate it with
an Airtel SIM will get up to 2GB data bundle instantly and thereafter
enjoy 100 per cent data bonus on activation of data bundles from 200MB
to 1GB for 12 months.
The chief commercial officer, Airtel
Nigeria, Mr Maurice Newa, speaking at the launch of the campaign in
Lagos, explained that the distinctive value proposition further affirms
Airtel’s vision to be the most loved brand in the daily lives of
Nigerians.
He said, “This campaign was conceived to delight our
customers. We want to connect with them in more smarter and rewarding
ways to fulfill their communication needs in a manner that makes it
almost effortless and affordable. Indeed, we are giving our customers
more reasons to stay on our network.”
He pointed out that as an
innovative company, Airtel would continue to redefine the telecoms
landscape with revolutionary products and services that will provide a
rewarding experience for customers.
“The introduction of this
offer is an attestation of our commitment to enrich customers with value
proposition tailored to create comfort,” he said.
The offer is
also applicable to customers who purchase Dongles and Mifi from Airtel
or partner stores. On activation, they will get a bonus of 2GB and 4GB
data plans respectively while the purchase of routers attracts an
instant data bonus of 8GB data plan.
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